Grégoire de Marcillac, Marketing Operations Manager, Glady

Glady Finds Success with DataGuard's Consent & Preference Management Solution

“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”

gregoire-de-marcillac-glady-person-image

Grégoire de Marcillac, Glady

Employee benefits solution Glady faced a challenge: ensuring GDPR compliance for employee communication and marketing. Their existing methods, like emailing gift vouchers and directly contacting employees without proper consent collection, left them exposed to legal risk.

 

The solution? DataGuard's Consent & Preference Management platform.


“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”
Grégoire De Marcillac, Marketing Operations Manager, Glady

Here's how DataGuard helped Glady succeed:

  • Increased opt-in rates: Glady saw a significant rise in opt-in rates, going from collecting no data to over 100,000 consents in just six months. This translated to an additional contacts for marketing purposes, growing their user base by 20% in just 6 months. They're aiming to double the opt-ins by winter 2024.
  • Compliance and peace of mind: DataGuard provided a single source of truth for consent, privacy policies, and timestamps. This made legal audits and user requests a breeze, saving the legal team significant time and stress. Glady can now confidently demonstrate GDPR compliance to regulators and business partners.
  • Improved user experience: Glady loved the user-friendly interface of the CPM platform, highlighting features like user search, the consent audit trail, and the simple preference center creation.
  • Seamless integration: The custom Braze integration, built by the DataGuard team, allowed for smooth opt-in collection within Glady's existing marketing automation workflow. This empowered the marketing team to work autonomously and efficiently.
  • Strategic partnership: Glady valued the professional, guided approach offered by DataGuard. The strong sales process and ongoing technical support fostered a long-term, trusted partnership.
  • Solid tech resources: Glady built a preference center for its users with the help of DataGuard. DataGuard offered two key things: 1) Full set of APIs for developers to create the preference center and 2) pre-made message templates for marketers to use within the app to ask users for their preferences.

 

Overall Impact:


“DataGuard’s integration with Braze has helped us eliminate manual work to unify our opt-in consent from multiple touchpoints like email and SMS”
Grégoire De Marcillac, Marketing Operations Manager, Glady
  • Reduced legal risk: DataGuard's CPM solution eliminated Glady's GDPR concerns, freeing them to focus on core business activities.
  • Marketing efficiency: Increased opt-in rates fueled more impactful marketing campaigns.
  • Competitive advantage: Compliance became a selling point, making Glady more attractive to large corporations and public sector clients.
  • Reduced churn: DataGuard helped eliminate friction between Glady and its social union by ensuring employee communication adhered to consent regulations.

 

Lessons Learned:

  • Early collaboration: Marketing and legal teams should collaborate on building the initial brief for a CPM solution.
  • Tech and executive buy-in: Involving the tech department for development resources and securing executive sponsorship is crucial for project success.

 

Looking Ahead:

Glady sees DataGuard as a long-term partner, praising their ongoing technical support and commitment to evolving the Braze integration. While requesting better documentation and a dashboard for improved data visualisation, Glady remains confident that DataGuard is the key to their continued GDPR compliance and marketing success.

More Customer Success Stories

Don't just take our word for it

“Getting ISO 27001 certified was a critical step to demonstrate our commitment to the market that we manage data in the most efficient and secure way.”

Nyaya Read More

“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”

Glady Read More

“Working with consulting firms could have taken 50-80% more time to setup an ISMS. With DataGuard, we felt cared for and supported, even in challenging times.”

vent.io Read More

“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...

Raion Read More

Use our web-based platform wasdeveloped to be used by anyone, even privacy novices. Work on compliance at your own pace, with the support of our experts always just a click away.

Discover the platform