Designed to build customer trust

Put your customers at the heart of your data decisions with our GDPR compliant preference management solution and cookie manager. Build trust - and your sales pipeline.

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Bringing complete peace of mind to over 3,000 customers

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Build trust with consent and preference management

GDPR compliant consent and preference management

Cookie manager, consent manager and preference manager - what's the difference?

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Cookie Manager

A Cookie Manager manages cookie consent across your customer’s devices. Create a cookie banner and monitor how the design, content or placement performs.

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Preference Manager

A Preference Manager captures marketing consent, such as opting into newsletters, offers etc. It gives you a GDPR-compliant audit trail, updated in real-time from multiple touchpoints.

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Consent & preference management

A consent and preference manager links cookie consent, marketing consent and preferences together giving customers greater transparency.

Why you need to manage customer consent and preferences together

Why you need to manage consent and preferences together

Email opt-in rate of 60% 

“We implemented the DataGuard platform and within 6 weeks had captured consent for over 100,000 passengers with a 68% email opt-in rate.”
Duncan Waugh, Head of Rail IT, FirstGroup

You can boost email opt in rates by asking for cookie or marketing consent as part of the customer journey and by pointing customers to your preference centre where they detail what they want. By seamlessly weaving consent prompts into your online experience, users will be more willing to give you their data.

 

Tired of blanket unsubscribes?

Personalise your communications more effectively and send relevant, engaging content that your customers will love, by simply understanding them better. Research from McKinsey has found that personalisation can deliver five to eight times more ROI on marketing spend - and can boost sales by 10% or more. If a customer wants less communication from you, don’t lose them forever with ‘unsubscribe all’ - implement a preference management platform and ask them to update their preferences, interests, frequency – anything you wish!

 

Happy customer equals quality data

Data without consent is practically worthless. Not just from a legislation point of view, but from a quality perspective, too. DMA research shows between 85% and 88% of consumers say transparency over data collection and sharing, are important factors when sharing personal information with businesses. Be clear about what data you are collecting and how it will be used - and you’ll get valuable data alongside happy, loyal customers.

Discover why brands4friends, Demodesk & 4.000+ companies trust DataGuard.

What our customers say about us

“Getting ISO 27001 certified was a critical step to demonstrate our commitment to the market that we manage data in the most efficient and secure way.”

Nyaya Read More

“We increased our marketing database by 20% in just six months and are looking to double the opt-in rate by end of the year.”

Glady Read More

“Working with consulting firms could have taken 50-80% more time to setup an ISMS. With DataGuard, we felt cared for and supported, even in challenging times.”

vent.io Read More

“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...

Raion Read More

Our approach is designed to be an all-in-one solution for all your privacy and information security needs. We deeply understand the challenges of your industry and can speak to you in a language you understand.

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